ATW
For two years, I had the incredible opportunity to work as the main graphic designer for ATW, the largest multi-sport events company in the UK. ATW is known for organizing a wide range of prestigious events, from triathlons and championships to qualifiers and marathons, drawing in both amateur and elite athletes from across the country. My role involved shaping the visual identity of these events, from designing dynamic logos and promotional materials to creating eye-catching merchandise and signage. It was a fast-paced, rewarding experience, and being part of such a passionate, energetic team allowed me to see firsthand the impact of our work on the athletes and the communities we served.
Projects
At ATW, my role as the main designer was incredibly diverse and hands-on. I was responsible for creating everything from medal designs to event apparel, ensuring each piece reflected the high energy and professionalism of our multi-sport events. I handled the event branding as well, which included designing finish arches, feather flags, and crowd control barrier covers—bringing each event's atmosphere to life visually. One of my biggest projects was the complete rebrand of ATW. Before I came on board, the company didn’t have a set of brand guidelines, so I developed a fresh identity for them, from the logo down to the smallest design detail. I also had the opportunity to design the new ATW website, giving it a modern, cohesive look that matched our new brand. It was a rewarding experience to shape how ATW is visually represented both online and at every event.
